Meet the Team with Ksenia Tarasenko

Name: Ksenia Tarasenko

Company Role: Vice President of Marketing

Favourite Quote: “The highest levels of performance come to people who are centered, intuitive, creative, and reflective – people who see a problem as an opportunity.” Deepak Chopra

Your top favourite podcasts/books?

Secrets of peak performance – Tony Robbins

Super soul conversations – Oprah

Selling the invisible – Harry Beckwith

What is something your customers have to deal with that you want to fix?

Change is a scary thing, especially when we are used to a particular way.

Familiarity with a process can make it seem like the logical and reliable choice, even if it no longer delivers acceptable results.

Our customers are faced with a dilemma to go with a traditional way of fixing the problem, even though it will take much more time, money and hustle, or to go with a new approach/technology, which can fix their problem much faster, more cost efficiently, assured and better for the environment.

We sometimes feel safety in the circumstances we know, even if we do not like them.

We sense danger in what we do not know. In other words, people feel a strong bias toward maintaining their current or previous decisions.

Our aim is to provide our clients with a vision on an improved future and remove fears of the uknown.

Educate them to choose the option that works best for their needs.

What do you do at Geobear?

In marketing one of our main goals is to understand our customers and put their needs first.

We want everyone to know that there is a smart alternative to maintain transport infrastructure.

Gaining more trust, making our customers feel safe and understood.

Building long term relationships with employees, clients, government officials and stakeholders.

What are your credentials/past experience, for working in your position? 

Masters in International Business and Administration, PHD in Business Psychology, various courses in Business Mastery, Leadership and Marketing.

Established a successful retail business in Russia.

Have been working at executive positions in different countries and industries for over 10 years.

Always striving to learn something new everyday and implement the knowledge into practice. 

What do you like about working at Geobear? 

At Geobear everyone shares the same vision and dedicated to the mission.

There is a genuine spirit of cooperation and shared goals all revolving around helping the customer.

We all support each other and work together to offer creative feedback and then make our ideas a reality.

A positive organizational culture is key to feeling motivated and inspired at work.

What are the values that drive you? 

Optimism. I was born in Russia and one of the expressions describing this value, often goes like this “When God hands you lemons, you make lemonade.” The value of optimism is clear here – take what you have been given and make the best of it.

Vision.  Created by our dreams and daydreams, alike, provides the platform to take our lives to wherever we want them to go. Our vision reminds us that we are always capable of learning and growing into who we want to be.

Gratitude. It is with a grateful heart that helps me to see and appreciate what I have today. 

What do you enjoy doing when you are not working? 

Spending time with family and friends.

Enjoying nature, outdoor activities and sport. There is a natural adrenalin rush in doing something new.