Name: Aleister Willis
Company Role: Marketing Director, UK
Favourite Quote: In the land of the blind, the one eyed man is King. Erasmus
Your top 3 favourite Podcasts/Books?
Long Walk to Freedom, Nelson Mandela; Dice Man, Luke Rhinehart; Crime and Punishment, Fyodor Dostoevsky
What is something your customers have to deal with that you want to fix?
Aside from the technical solution, the real challenge for me is changing mindsets. In our industry and with people in general, they tend to be cautious, which on occasion means conventional solutions are chosen ahead of new, better methods. So our focus is to ensure people understand that our solution have been used for forty years, are tried and tested, have not failed and are simply a better method of ground stabilisation or improvement for structures.
What do you do at Geobear?
Make the above answer a reality. My job is to ensure our customer base fully understands what Geobear does and the benefits of using our solution. So long as the case for a geopolymer solution is articulated clearly and easily understood, the clients can then make an informed decision.
What are your credentials/past experience, for working in your position?
Over the course of 14 years I had a number of senior marketing roles for a large engineering consultancy in the UK. I’ve worked in the rail, roads, oil and gas, nuclear and power sectors and am almost institutionalised into the engineers way of thinking.
This is a great help when creating propositions for engineers, but I can also dilute core engineering principles and provide clarity to others, such as a homeowner.
What do you like about working at Geobear?
We provide the best solution to problem ground, without doubt. Before I joined the company, like many, I thought it was too good to be true – but it isn’t, what we do is really cool. This means from a marketing or promotional point of view I have lots to work with. Also, if you look at the range of projects, from helping someone with subsidence in their home, to work on a major motorway or stabilising a war memorial, there are so many amazing projects to talk about.
What are the values that drive you?
Honesty, integrity and commitment. I think if we stick to these principles in work and to a degree in our lives in general you’ll do okay!
What do you enjoy doing when you are not working?
I have a wife and two daughters, so that’s fun (sometimes!!), but other than that anything creative and the occasional clay pigeon shoot.